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AI Tools Every Designer & Marketer Should Be Using Now

News Jun 12, 2025

AI Tools for Design

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Photo by Priscilla Du Preez 🇨🇦 / Unsplash

1. Midjourney

If you’ve scrolled through Instagram lately and thought, “Wow, that art is insane!” — it’s probably made by Midjourney.

  • What it does: Generates highly creative AI art from text prompts.
  • Perfect for: Brand visuals, social media art, concept design.
  • Pro tip: Use descriptive prompts and stylize them with art styles like “cyberpunk” or “minimalist pastel.”

2. Canva AI Magic Studio

Canva’s already a favorite, but with AI? It’s next-level.

  • Magic Write: AI copy assistant inside your design.
  • Magic Edit & Design: Let AI tweak your visuals, colors, and layouts.
  • Perfect for: Social posts, brand kits, and quick mockups.

3. Adobe Firefly

Firefly is Adobe’s leap into generative AI — seamlessly integrated into Photoshop and Illustrator.

  • What it does: Text-to-image, generative fill, vector recoloring.
  • Perfect for: Professional designers and agencies.

✍️ AI Tools for Content Creation

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4. ChatGPT (OpenAI)

Yes — you're reading this thanks to ChatGPT.

  • What it does: Writes blogs, captions, product descriptions, and more.
  • Perfect for: Brainstorming ideas, repurposing content, writing scripts or replies.

5. Jasper AI

Jasper is like your brand’s copywriter on demand — with built-in tone, SEO, and campaign optimization.

  • What it does: Writes emails, landing pages, ad copy, and blog posts fast.
  • Perfect for: Marketing teams, agencies, content creators.

6. Copy.ai

Simple, sleek, and efficient.

  • What it does: One-click content for multiple formats (ads, blogs, emails).
  • Great for: Freelancers or small teams juggling lots of content.

🚀 AI Tools for Branding & Visual Identity

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7. Looka

A brilliant tool for creating a full brand identity using AI.

  • What it does: Generates logos, color palettes, and brand guidelines.
  • Perfect for: Startups, small businesses, and rebranding projects.

8. Brandmark

Another great AI-driven logo and brand kit builder.

  • Bonus: Includes business card mockups, presentation templates, and more.

🧠 AI Tools for Market Insights & Customer Behavior

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Photo by Austin Distel / Unsplash

9. Pecan AI

Say goodbye to guessing your customer behavior.

  • What it does: Predictive analytics and insights from customer data.
  • Perfect for: Performance marketers and data-driven campaigns.

10. Crayon

Ever wish you could spy on your competitors? Crayon gives you a legal way to do just that.

  • What it does: Real-time competitive intelligence and trend monitoring.
  • Ideal for: Product marketers, brand managers, strategists.

🧰 Bonus Tools You Shouldn’t Sleep On

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Photo by Morgan Richardson / Unsplash
  • Murf AI: Convert text to realistic voiceovers — amazing for video ads or explainer content.
  • Descript: AI-powered video editing, including filler word removal and screen recording.
  • Notion AI: Smart docs that help you organize, write, and create like a machine.

💡 Final Thoughts: The AI Advantage

If you’re not using AI yet, you’re leaving time, money, and creativity on the table.

These tools aren’t about replacing your creative genius — they’re here to amplify it. Whether you’re managing multiple brands, handling social media, or creating designs under tight deadlines, AI helps you work smarter, not harder.

The key is knowing which tools work for YOU — and using them as your creative co-pilot.


🔍 Let’s Recap — The Top AI Tools You Should Try Today:

CategoryTool Recommendations
Design & ArtMidjourney, Canva AI, Adobe Firefly
Content CreationChatGPT, Jasper, Copy.ai
Branding & IdentityLooka, Brandmark
Customer InsightsPecan AI, Crayon
Bonus ProductivityMurf AI, Descript, Notion AI

Ready to Supercharge Your Creativity?

Don’t wait for the future — design it.
Start exploring these tools, test them in your workflow, and find what makes your creativity fly.

If you loved this post, share it with your creative circle — and let’s ride the AI wave together! 🌊✨


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Photo by Christin Hume / Unsplash

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John Lorden

Freelance Social Media Manager, Multimedia Designer and Founder of SummerSync Digital